Building long term online Relationships

Web 2.0, Social media or User Generated Content are just some of the terms being used to describe the next age of the internet. If this means nothing to you then perhaps the names Tripadvisor, Facebook & Twitter will.

These websites boast global membership counted in the 100’s of Millions, how many of those users are your customers? , how many of them have posted pictures, videos or reviews of your business?

Evolution of the internet
The so-called Web 1.0 that we are all familiar with today, is based on a rather traditional marketing model where a company wants to promote its brand, products and services to potential customers who have traditionally used search engines to find what they are looking for. Once they have found the business, they make contact and possibly purchase.

The next version of the Web (so called 2.0) is all about collaboration, creativity, user generated content, reviews and most importantly CONVERSATION.

How will this affect you?
If you do not participate in the conversation it will continue without you. The most concerning aspect of this is that you begin to lose control of your online reputation & brand, which will make it more difficult for you to attract potential customers to your website where they should be able to purchase from you.

Today’s online customer is looking for openness, honesty & transparency, without it they will not feel able to trust you enough to purchase from you. Given that the latest predictions are that more than 60% of all accommodation bookings will be made online from 2010 onwards, you really cannot afford to ignore this.




Bookassist RelationshipBuilder
RelationshipBuilder allows you to get involved in the conversation immediately. We will act as your dating agency, setting up the contacts, introducing you to your potential partners and then let you build the relationship! More than that we’ll even provide some support on keeping the relationship on track when things get difficult.

Your customers are out there listening and RelationshipBuilder can provide the tools that will allow you to talk with them not just at them. The RelationshipBuilder Program will;

• Identify the key brand values to be promoted by the business and develop the appropriate communication style and tone
• Create or update accounts for each of the social media websites, including initial content for the following:- Google Account, Facebook, Twitter, Tripadvisor, Picasa, YouTube
• Integrate analytical ROI tracking of traffic and online sales and advise on how best to monitor results and maximise returns
• Deliver support and Briefings to key staff on managing each account or provide a managed service maintaining relationships on clients behalf

Our RelationshipBuilder can deliver tailor made solutions for businesses to enhance their online reputation across the majority of Social Media platforms to ensure that a consistent corporate message is delivered and sales opportunities maximised and measured, this includes the setup of accounts and the ongoing update of content if required

Cost:
The RelationshipBuilder programme has an initial fee of £995 and includes the setup of online accounts for all the key Social Media platforms. Ongoing content management and copywriting is available from £195 per month – we however recommend that you are always better to make the communications with your customers yourself.

Contact us on +44 (0)1292-521-404 or Scotland@bookassist.com today to find out more.