Fife Golf Group adds Bookassist Availability

A Fife golf marketing consortium have this week confirmed that they will use Bookassist to complement the online tee times launched on the website last year.
First in Fife Golf is a group of Fife golf courses working in partnership with local accommodation providers to promote golf breaks to West Fife.
The consortium is made up of the lesser known golf courses in the Kingdon who knew that they had to work together to compete with St Andrews and the neighbouring championship layouts.
The group have utilised really positive e-marketing and search engine optimisation over the past three years and last year implemented online tee time reservations for the first time. This will be supplemented this year not only by online bookings with Bookassist but also the use of Web 2.0 tools including a Blog, new Picasa galleries for each member and a focussed direct e-marketing campaign. As a result of their online activity the group are successfully achieving returns on investment above their expectations.
Just shows what a little vision and a lot of co-operation can achieve in tourism...