Bookassist press conference in Madrid highlights Iberia as a major growth target for the company

Bookassist held a major press event in Madrid today to highlight the latest features in the Bookassist Booking Engine and Trafficbuilder services. The event highlighted Iberia as a major focus for the company, with Bookassist having expanded the Madrid office team significantly in the past 6 months and having entered the Portuguese market also. The press event was attended by over 40 journalists and hoteliers and was followed by brunch and a discussion forum.

Pictured are Foncho Ramirez-Corzo, Cristina Arano Apestegui, Vanesa Manzano Cubo, Dr Des O'Mahony, Dr Robert Whittle, Ismael Garcia Ortega, Eva Reyero.

Bookassist Galway workshop cautions on brand-diluting web practices, introduces new Trafficbuilder promotions programme

On November 9th, members of the Bookassist team hosted a very successful workshop in the Galway Harbour Hotel. Topics for presentation and discussion included "Designing websites to maximise online business", "Secrets of Search Engines", "Effective Online Marketing", "Current issues in the online accommodation business" and others.

Managing Director Dr Des O'Mahony introduced this latter session as "cautioning on current online marketing practices which, while bringing short term gains, may ultimately be detrimental to the hotel's brand. The Bookassist approach on the other hand is to always build the hotels own brand first and foremost". An expert session on getting the most from the Bookassist administration system was also on the agenda, hosted by Roshan McPartland and Director, Kieran Fives. A lively discussion of all topics was had, and Bookassist's Claire Sawier and Jude Murray introduced the newly revamped Trafficbuilder web promotions package designed to tackle the total visibility of the hotel brand online and to propel online business to the maximum achievable. The new Trafficbuilder programme is exclusive to hotels using Bookassist on their own sites.

Bookassist Director delivers invited presentation on Dynamic DMS to WTO Asia-Pacific Conference

Dr Robert Whittle, Co-Founder and Technical Director of Bookassist, delivered an invited presentation to the World Tourism Organisation Asia Pacific conference on IT in Tourism which was held in Kunming, Yunnan Province in China on April 8-9.

The presentation brief was entitled "How to develop a dynamic Destination Management System (DMS)" and Dr Whittle broguht Bookassist's extensive knowledge of the key issues and solution technologies to the forum, and included a case study of the Softguides DMS with Bookassist integrated reservations system as used successfully in Spain and in Madrid in particular. The presentation was introduced by Peter MacNulty, Tourism Development International, a Bookassist partner.