Bookassist announces iPhone hotel app, location-aware mobile app featuring customer reviews

MADRID - Hotel reservations system supplier Bookassist has announced a full-featured location-aware booking application for Apple iPhone and mobile devices merging mobility and hotel sales for its hotel clients. The new application for hotels was announced as part of Bookassist’s annual presence at the FITUR international tourism trade fair in Madrid. Hotels using Bookassist booking systems can now offer a state-of-the-art application to their customers to complement their web presence. Location-aware mapping with automatic routing, customer reviews, photo galleries and full transaction engine for booking are among the key features of the new mobile system for hotels.

Speaking at FITUR, Bookassist Head of Business and Operations Yahya Fetchati commented that “the new app will be customised for each individual hotel and will be available to all our hotel clients. As with all our products, our mobile platform will see continual development and upgrading to keep pace with the fast-moving mobile computing market”.

Commenting on the features of the iPhone app, Bookassist CEO Dr Des O'Mahony said: "Social media plays a big part in the travel decision and customer reviews are particularly important. Because hotels using Bookassist software have been automatically collecting customer reviews for many years, and responding to their customers' comments, the new app will have significant value for the hotel's potential customers in terms of feeding all that customer-generated content right into the app for every hotel."

The mobile application is currently on limited release and will be more widely available to hotels and hotel groups using Bookassist's booking engine in March 2010.

Bookassist® creates and manages successful and proven online strategies for over 2200 hotels and groups worldwide and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Apple and iPhone are trademarks of Apple Inc. registered in the US and other countries.

Bookassist reservations can now be transferred to TripIt

The Bookassist reservations system is now compatible with travel 2.0 service TripIt and is on the official Supported Vendors List. This new development means that hotel bookers can transfer their reservation details seamlessly to TripIt for the added convenience of being able to share their travel details.



TripIt is a fast growing Travel 2.0 / Web 2.0 service that organises your travel plans in a master travel itinerary online that's very easy to share with your family, friends and/or colleagues. If you are traveling for work, or traveling with friends, it is an ideal single access area to allow people to coordinate their travel plans.

Bookassist reservation confirmations from any of our hotels can be simply emailed to the TripIt system which will now automatically interpret them and load them to your travel profile, showing full booking details, hotel location details, arrival and departure dates, local weather and more.

The information is also iPhone compatible, meaning you can bring your travel itinerary with you no matter where you go, and be automatically warned of travel delays or alterations to your schedule.