New Loyalty System from Bookassist allows hotels to boost return business and build brand recognition

Bookassist (Bookassist.org) has announced the addition of a major new service to its existing product portfolio. Bookassist's breakthrough Loyalty System offers hotels the opportunity to build loyalty in their customer base through the award of free stays for corporate booking agents or for regular agency bookers. Rewarding regular customers is a key approach to brand building and can now be done via online as well as offline bookings through Bookassist's new system.



"As hotel marketing executives know, getting return custom is a far more efficient way of generating business than chasing new custom. Bookassist's completely automated Loyalty System can be customised by hotels to create their own particular incentive, reward or loyalty scheme whether they're a large hotel chain or a small individual hotel", said Bookassist CEO, Dr Des O'Mahony. "Loyalty programs are a major part of brand building also for hotels, though many hotels have not had affordable technology to implement their own automated scheme until now".

Hotels can choose to award points to corporate clients, to events bookers or to agency bookers, with points earned for each booking. Hotels can top-up bookers with extra points if they wish and choose to show them preferential discounted rates also when they book online. Customers can manage their loyalty scheme membership, can track their bookings and their points as they accumulate and use them, and can choose to redeem points against bookings once thresholds set by the hotel are reached, all within a private management area.

For hotel groups, the system can allow bookers to accumulate points from any stay in a group hotel and redeem them in any other group hotel. This is a significant advantage for hotel groups in cross-promotion and cross-selling and can be extended to virtual marketing groups also.

The Bookassist Loyalty System is available now as a service to all hotels using the market leading Bookassist Booking Engine and Bookassist Corporate System.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Corporate booking system from Bookassist receives major upgrade

The new Corporate System from Bookassist (Bookassist.org) is a significant upgrade to Bookassist's extended Booking Engine functionality and original corporate system for hotels. Corporate System allows hotels to manage and offer special private rates to travel agents and corporate booking agents to help build brand loyalty and return custom. Hotel groups can also use Corporate to offer preferential rates across all hotels in a group.



The new 2009 Corporate System allows hotels to offer private logins to online agents to access their customised management areas where they can view and search their booking history, alter or cancel bookings, and avail of other advanced features to help streamline their management of bookings. Corporate System also provides the framework for Bookassist's new Loyalty System, where hotels and groups can automate the management of rewards and incentives for agents. Agents can view, manage and redeem loyalty points incentives within their customised management areas.

Corporate System is a free upgrade for hotels using the existing corporate system and is available now for all hotel an hotel group clients.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.