Cristal Hotels Group Portugal moves to Bookassist strategy & technology

Bookassist's Madrid office announces the signing of Portugal's Cristal Hotel Group to the Bookassist platform.

The Cristal Hotel Group (www.hotelscristal.com) is a diversified group of 4 and 3 star hotels. The properties are strategically located in the centre of Portugal – Vieira Beach, Marinha Grande and Caldas da Rainha, all properties approximately equidistant from the primary cities of Lisbon and Oporto.

Cristal Hotel Group is currently using the Bookassist group booking engine system, incorporating search by hotel or search by location. The Group has also implemented into its official site the dynamic visual search or "book by map" service from Bookassist so users may view in one step the exact location of all hotels together with live price and availability for each property.

"Cristal Hotel Group needed a solution to empower their own website and build their own brand online. With Bookassist, they recognised the perfect tool for building revenue on their site and for significantly increasing both conversion and return on investment in a transparent way" according to Ismael García-Ortega, Senior Sales Manager for Bookassist in Spain and Portugal.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Bookassist appoints Account Manager for Catalunya

Bookassist has announced the appointment of Angel Lorenzo as Account Manager for the Catalunya region, to be based in Barcelona. Angel previously worked in Iberrail for more than ten years across several commercial departments. More recently, he has worked in the commercial sales department at Sercotel Hotels in Spain. He holds a TEAT tourism degree from the Centro Delicias in Madrid.

See Bookassist's Corporate Site for Spain and Portugal - bookassist.es

Spanish and Portuguese groups move to Bookassist

Market-leading booking technology company Bookassist announces that two large hotel groups in Portugal and Spain have signed to the Bookassist platform for booking technology, support systems and online marketing. The groups will be managed from Bookassist's Madrid office.

Portuguese hotel group Eurosol hotels (eurosol.pt) includes 9 hotels in Portugal and a further 2 hotels in Brazil. All hotels will use the system and avail of Bookassist's multilingual and multicurrency booking technology. Corporate booking facilities and Loyalty systems, as well as Traffic Builder online marketing services are also available as part of the Bookassist suite of services.

Citymar hotels and apartments (citymar.com) comprises 15 hotels across the south of Spain in Granada, Almeria, Cadiz and Toledo. The hotels offer a mix of beach, golf, ski and city properties. The versatility of the Bookassist booking engine is ideal for the group, allowing for configurations for standard sale, family rooms, apartments with special sale conditions etc.

The Citymar group will use Corporate booking and Loyalty systems, as well as Traffic Builder online marketing services and additionally avails of Bookassist's GDS Manager service to give them a complete platform solution.

With a suite of integrated products forming a complete online transaction platform for groups, Bookassist is increasingly providing the exact solutions that groups and chains need to switch the majority of their business to direct online bookings, reducing their cost of sale and building their brand online.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Bookassist at FITUR/09

Bookassist exhibited with its largest ever presence at the FITUR/09 fair in Madrid in January. The Bookassist booth was organised and staffed by Bookassist's Madrid office team. Spain and Portugal are among Bookassist's fastest-growing markets. Bookassist has doubled staff numbers in the Madrid office in the last 16 months dealing with the very successful uptake of its Web2.0 booking engine technology, online marketing and GDS connectivity solutions in the Spanish and Portuguese markets.








See also: Travel Daily News, Bookassist.es

Bookassist enhances its corporate web presence with new Spanish language site

Bookassist, the leading provider of booking technology and online marketing expertise to the accommodation sector, has today launched a new comprehensive corporate website in Spanish (bookassist.es). This latest roll-out by the company highlights the fast pace of growth that Bookassist is experiencing with its hotel booking engine, its Site Builder web development product and its Traffic Builder search engine marketing service in Spain.

Founded on delivering world class solutions in a fast changing market place, Bookassist's cutting-edge technology is supported by unrivalled account management and online marketing support helping hotels to unlock the power of their websites and build direct online sales. The new Spanish language website is specifically tailored to the markets serviced by Bookassist's Madrid office.



Bookassist is an Irish Internet Association NetVisionary Award winner for online trade and has twice been a Top 10 company in Deloitte's Fast 50 fastest growing companies. Bookassist has its headquarters in Ireland with offices in Spain, Scotland, France, Italy, Czech Republic and Poland.

Bookassist is exhibiting at the World Travel Market WTM 2008 in London November, area Global Village N° TT 7085. Representatives from all of Bookassist's international offices will be on hand.

Bookassist seminar highlights importance of Travel 2.0 to the hotel industry's bottom line

At a wide-ranging seminar event for the hospitality industry on Wednesday April 9th, Bookassist, the leading hospitality booking engine provider and online marketing partner provided over 70 hotel owners and managers with a snapshot of where their industry is going in the coming years and just how rapidly it is getting there. The warning was clear that the hospitality industry must stay on top of research and innovation in the online arena if they are to fully benefit from the medium.

The move towards direct business on the hotel's own website, reducing reliance on online third parties, is now well underway in the industry, driven by the online customer's desire to obtain the best rates from source. The customer is increasingly savvy online and is prepared to shop around, and this has been highlighted recently by industry research showing that the top travel websites worldwide are no longer travel booking sites, but travel blogs and online travel discussion sites where people trade ideas and opinions before they go to source to book. Bookassist has been promoting this direct business model as the industry's future for a number of years now, with its Booking Engine software and Traffic Builder online marketing services, and has seen its own clients' direct business increase rapidly in recent years. "A recent survey of our main hotel clients in Ireland has shown that on average over 55% of their entire revenue is now generated online", said Roshan McPartland, Operations Manager for Bookassist in Ireland. "Bookassist technology is helping to deliver up to 70% of that online revenue to our hotel partners in many cases. We stay on top of research into developing trends and can innovate rapidly, as we have consistently done to date, to ensure our clients get the best possible advantage online".

The seminar event, part of series to be held in Bookassist's major markets in the coming 12 months, was held at the Radisson Royal Hotel in Dublin City Centre and was opened by a perspective on the next 25 years in internet distribution by Co-founder and Managing Director at Bookassist, Dr Des O'Mahony. Guest speakers included Colin Lewis of Aer Arann discussing online marketing strategies and Mark Rodgers of Cipherion, a Bookassist partner company, who presented on the necessities of a multilingual approach to the online global market. Bookassist Senior Search Engine Specialist Foncho Ramírez Corzo discussed the Web 2.0 phenomenon of customer generated media and its impact on the industry, while Senior Search Engine Marketer Ciaran Rowe (pictured above) covered a broad range of topics in online marketing techniques. "Getting more market intelligence into the hands of our clients, allowing them to see clear data on their online business that allows them to properly plan their online strategies is a key part of what we are trying to do at Bookassist", said Roshan McPartland, who finished the seminar day with a preview of the advanced new reporting features coming in the next upgrade of the market leading Bookassist Booking Engine.

The seminar event was also attended by staff from Bookassist offices abroad giving an international perspective on an increasingly global market.


Roshan Mc Partland & Dr Des O'Mahony - Bookassist, Lloyd Harnett - Absolute Hotel.com, Colin Lewis - Aer Arann


Terry McCoy - RedBank House, Dr Des O'Mahony - Bookassist, Emma Allen - Mespil Hotel, Paul Gallagher - Buswells Hotel


Siobhan Byrne - Leixlip House Hotel, Josephine Hutton - Talbot Hotel Carlow, Catherine Redmond - Stillorgan Park Hotel, Louise Marini - Talbot Hotel Wexford


Marie Sharpe - Bookassist, Jacinta Naughton & Amanda O'Sullivan - Portlaoise Heritage Hotel, Sandra Jackson - Fitzpatricks Castle Hotel

Bookassist appoints Operations Manager for the Spanish Office

Cristina Arano joins Bookassist Spain office as Head of Operations in Spain

Bookassist has announced that Cristina Arano has joined the company as Operations Manager for Spain. Cristina Arano has over 12 years experience in the travel industry, working in the UK and Spain, occupying various positions in intermediary companies such as hotel Contracting Manager for international markets and Director of Sales. She will have direct responsibility for the 10 staff currently in Madrid and will oversee expansion.

Cristina Arano is based in Bookassist's office in Madrid and oversees the development and growth of the company in Spain

Bookassist appoints Sales Manager in Spain

Ismael García-Ortega Camino has been appointed to head the sales division in Spain and Portugal markets to grow business and introduce the Bookassist Bookingengine and Trafficbuilder services, as the perfect technological partner to mainly drive bookings directly into the hotel's website and reduce distribution costs.

Ismael García-Ortega Camino brings significant experience in the world of tourism, particularly in hotels. Since he graduated in Business and Tourism Activities at the UNED over the past ten years his career has led him to play different positions in chains such as Rafael Hoteles and Hoteles Porcel and also on the side of the Tour Operation in companies such as Bancotel.