Bookassist appoints new regional Account Manager in Madrid office

Bookassist welcomes Carmen Lorenzo as the latest addition to the Spain and Portugal team at Bookassist's Madrid office. Carmen takes over direct online strategy management for a wide part of the company's customers across Spain and Portugal, working directly with them to increase conversion and online revenue.

Carmen's background is in the world of tourism and she brings expertise in customer service to the company. She has previously been involved in management and sales support for hotels with online company Restel and, more recently, with Tradyso.