Bookassist fuses powerful Google Analytics and Booking Engine reporting

Bookassist has announced today a major innovation in its Traffic Builder search engine optimisation and marketing services. Clients of its award winning Booking Engine software can now use Google Analytics not just to track usage throughout their websites but specifically to trace clicks on individual adverts right through to a specific booking by a specific person in the Bookassist system via a direct integration between both systems. This allows for website statistics as well as advertising tracking in unprecedented detail.


Client hotels can now "drill down" into any pay per click (PPC) advert campaign and determine instantly the return on investment, in booking revenue terms, for each accommodation package they offer online. This allows for immediate feedback on the perceived value by online customers of special offers, discounts and other offerings the hotel has online, giving the hotel valuable instant intelligence on what is working online and what is not, rather than having to wait to analyse returns at a later date.

"What we now have is a complete integration between our Booking Engine system and our Traffic Builder [online marketing service] system, all rolled together in Google's Analytics. So in one place you can view user patterns throughout your site and track every single cent spent on PPC to see if a particular advert is generating real booking revenue, what part of the world your booker is coming from, what kind of package was booked and whether any add-ons or additional services were bought", said Mary Collins, responsible for Traffic Builder strategy at Bookassist.

Bookassist's integration of Traffic Builder with Google Analytics leaves no room for doubt and is the most powerful analysis of online marketing available to hotels today. Hotel clients using Traffic Builder can respond instantly to the marketplace based on real data, not on supposition. It is another in a string of tie-ins with Google technology for Bookassist.

Early in 2008, Bookassist was first in the industry to adopt the then-new Google Charts technology for the generation of innovative real-time graphics in its Booking Engine reporting. As far back as 2005, Bookassist integrated its entire database of hotel information with Google Maps. Bookassist is a Google Adwords Qualified Company and works closely with Google and has had access to early technology releases. In 2007 the company was a beta tester of the Google Local service on Google Maps where it now features prominently.

Traffic Builder with Google Analytics is available now, exclusively to hotels using the Bookassist Booking Engine on their websites.

Bookassist appoints Pascal Gauthier as Director of Operations in Paris office

Bookassist has appointed Pascal Gauthier to head its operation in France.

Pascal has in excess of 20 years experience in the hotel industry, with a specific focus on sales, promotions and marketing at various hotel groups in Paris and beyond. He has a strong knowledge of national and international markets, global distribution systems and internet distribution networks. He will be based at Bookassist's office at Rue Faubourg Montmartre in Paris, represented online by the localised corporate website bookassist.fr.

Bookassist corporate website launch in French

Following Bookassist's recent corporate website release in Spanish, the leading provider of booking technology and online marketing expertise to the accommodation sector has today launched a comprehensive corporate website in French (bookassist.fr). Bookassist opened its Paris-based office in late 2007 and is gaining significant business in this competitive marketpace. This latest release by the company underpins the continuing pace of growth of Bookassist's hotel booking engine, Site Builder web development product and Traffic Builder search engine marketing service in France.

Founded on delivering world class solutions in a fast changing market place, Bookassist's cutting-edge technology is supported by unrivalled account management and online marketing support helping hotels to unlock the power of their websites and build direct online sales.



Bookassist is an Irish Internet Association NetVisionary Award winner for online trade and has twice been a Top 10 company in Deloitte's Fast 50 fastest growing companies. Bookassist has its headquarters in Ireland with offices in Spain, Scotland, France, Italy, Czech Republic and Poland.

Bookassist is exhibiting at the World Travel Market WTM 2008 in London November, area Global Village N° TT 7085. Representatives from all of Bookassist's international offices will be on hand.

Bookassist enhances its corporate web presence with new Spanish language site

Bookassist, the leading provider of booking technology and online marketing expertise to the accommodation sector, has today launched a new comprehensive corporate website in Spanish (bookassist.es). This latest roll-out by the company highlights the fast pace of growth that Bookassist is experiencing with its hotel booking engine, its Site Builder web development product and its Traffic Builder search engine marketing service in Spain.

Founded on delivering world class solutions in a fast changing market place, Bookassist's cutting-edge technology is supported by unrivalled account management and online marketing support helping hotels to unlock the power of their websites and build direct online sales. The new Spanish language website is specifically tailored to the markets serviced by Bookassist's Madrid office.



Bookassist is an Irish Internet Association NetVisionary Award winner for online trade and has twice been a Top 10 company in Deloitte's Fast 50 fastest growing companies. Bookassist has its headquarters in Ireland with offices in Spain, Scotland, France, Italy, Czech Republic and Poland.

Bookassist is exhibiting at the World Travel Market WTM 2008 in London November, area Global Village N° TT 7085. Representatives from all of Bookassist's international offices will be on hand.