Czesc Polsko! Bookassist launches hotel reservation software services in Poland

Bookassist has launched its award-winning booking engine technology in Poland with initial hotels going live for direct sales online through their own websites in the popular destinations of Warsaw and Krakow.



Piotr Byrski, Lukasz Kidon and Anna Stabrawa of Wirtualny Turysta, Bookassist's exclusive partner for Poland, are the initial team involved in market research, sales and technical implementation of Bookassist technology for hotels in the region and have been planning the market penetration strategy for a number of months. In the coming weeks, hotels which are currently being trained in the use of the technology will be coming on stream.

The continuing fast growth of tourism in Poland and in the accommodation sector in particular represents a strong opportunity for expansion of Bookassist services, and with many Polish hotels going on the internet for the first time and availing of the direct sales approach, Bookassist products and technology are the ideal mature platform for the emerging internet travel sector.

In recent months, Bookassist has expanded its services with offices in Italy and France also, supplementing the more established offices in Ireland, Spain, Scotland and the Czech Republic.