Cara Hotels deploys Bookassist Groupwide Travel 2.0 Services

The Cara Hotel Group in Ireland is the first in Ireland to take advantage of the new Bookassist groupwide Travel 2.0 services which builds directly on the Travel 2.0 Booking Engine services launched recently, another industry first.

The advanced services allow Hotel Groups to offer all hotels for booking in one site, as well as take advantage of Google mapping services, integrated with booking, customer reviews, electronic vouchers and more, all directly integrated into the group site.

•  Mapping Services for groups allow all member hotels to have their availability graphically displayed on a single map for customer convenience,
•  Groupwide Booking allows customers to look at dynamic live pricing and availability across all the group member hotels in one simple convenient page in multiple languages,
•  Individual hotel pages then allow customers to choose from Booking as well as Travel 2.0 services like Reviews, eVoucher and Location tabs to get detailed information on each property, with the entire booking process available as usual in multiple languages.

"The Groupwide Booking Services are another industry first and our feedback from groups shows that this is going to be a real winner", according to Roshan McPartland, Operations Manager for Ireland at Bookassist. "Group brands are a valuable marketing tool and group sites need to be as enabled and Web 2.0 aware as individual hotels. So we've worked hard to make sure the service levels are as good if not better for groups. The back-end administration system allows for detailed monitoring and yield management also group-wide, so there are major advantages behind the scenes as well."

There are no additional charges for Hotel Groups for the use of these industry leading features.