Globe '08 trade fair in Rome

In the same month that Bookassist unveiled its new Travel2.0 booking engine, Bookassist's Italy operation also attended the trade fair in Rome - Globe 08.

Globe 08 is now one of the biggest trade fairs held in Italy and attracted over 35,000 delegates from hotels, tour operators, travel agents and technology companies from Italy, Southern Europe and the Mediterranean.

The Bookassist Italy team of Marco Buitoni, Sonia Marsella and Claudio Gallo were kept very busy meeting with clients. Sonia commented that there was a lot in interest in the Bookassist Travel2.0 booking engine in addition to the online marketing program "Trafficbuilder". Sonia also made the point that "while there is still a reliance on traditional 3rd party channels in Italy, hotels in Italy also see the value in carrying out online marketing for their own website and brand"

Bookassist's Operations Manager for Ireland, Roshan McPartland, also delivered a workshop presentation which highlighted the new challenges that exist for the accommodation sector in marketing their properties online as well as looking at current trends which are already affecting the industry.


In attendance at the Globe Trade Fair representing Bookassist were Marco Buitoni, Sonia Marsella (pictured above), Claudio Gallo, Francesca Frizzoni, Mauro Camiglia and Roshan McPartland from the Ireland Office (pictured below).