Bookassist office opens in Italy

Bookassist to roll out Booking Engine and Trafficbuilder services in Italy, launches Bookassist Italy office.

Bookassist has this month launched its award-winning services on the ground in Italy with an initial base in Perugia, Umbria. The Italian office will be responsible for the roll-out of the Bookassist Engine incorporating new Travel2.0 technology being pioneered by Bookassist as part of the booking engine suite, as well as Bookassist Trafficbuilder marketing services.

The initial Bookassist team in Italy comprises Marco Buitoni, Sonia Marsella, Francesca Frizzoni and Mauro Camiglia who between them have many years experience in the travel trade and in the hospitality sector in particular in Italy.

"We are excited to be moving in such a dynamic marketplace with such strong potential, and we have exciting plans for 2008 and beyond for Italy", said Yahya Fetchati, Head of Business & Operations at Bookassist. "The potential for Bookassist's very effective and personalised approach is enormous in Italy and the combination of our local knowledge and Bookassist's award-winning services will lead to a considerable success", predicts Buitoni.