Bookassist Company News: Bookassist, the leading technology and online marketing provider for hotels, launches services in the Czech Republic

At an official reception at the Irish Embassy in Prague hosted by the Irish Ambassador, His Excellency Donal Hamill, and sponsored by Enterprise Ireland, Europe's fastest growing online reservations service Bookassist today (Bloomsday) launched its Czech Republic accommodation offerings on the Bookassist.com website and on local hotel websites. The reception was attended by hoteliers and by travel industry representatives throughout Prague. Beginning today with a core group of accommodation providers in the Czech capital, Bookassist aims to bring accommodation providers from across the Czech Republic on-stream in the coming months to offer a comprehensive online accommodation booking service for the Czech Republic to online bookers from around the world.

Bookassist is the leading online reservations system in Ireland with more hotels using the Bookassist system on their websites than any other system. "The growth in online bookings worldwide continues to be extremely strong, and popular destinations such as Prague and the Czech Republic are seeing more and more people choosing the online option for travel and accommodation booking rather than the traditional travel agent approach that has typified Prague tourism", said Dr Des O'Mahony, Managing Director of Bookassist. "We feel that the time is right to expand our award-winning services in the region and we are delighted to target Prague as the starting point given its popularity and its easy access from our primary markets in the UK and Ireland."

Bookassist allows accommodation providers to sell through their own websites, to set their own low prices online at all times, giving them complete control of their inventory and giving the online customer the best value possible. With over €24 million in online reservations revenue through the system in 2005, and in excess of €32 million projected for 2006, Bookassist is a top ten Deloitte Fast 50 Company and a European Deloitte Top 100 Company and has received awards for Online Trade and Technology Innovation.