Bookassist Managing Director shortlisted for Innovator of the Year Award

The award-winning Bookassist reservation system recently earned Managing Director Dr Des O'Mahony a finalist position for the Hospitality Sales & Marketing Association International (HSMAI) Innovator of the Year 2004 award.

The award recognises innovation in hospitality sales and marketing either in technology or in novel applications. The Bookassist approach of providing the reservations system together with the Trafficbuilder online marketing expertise as a partnership service to hotels was the primary motivation for the nomination, according to the nomination board.