Bookassist launches industry first eVouchers: buy online and redeem online

In an industry first, Bookassist has launched an entirely electronic voucher system to allow customers to buy, deliver and redeem vouchers online.

The eVoucher concept is simple - buy an eVoucher gift online for someone, have it electronically delivered to them by email, and let them redeem their eVoucher online while booking in their own time. "By redeeming online, the eVoucher concept removes the administration for hotels in dealing with vouchers, and eliminates the worry some customers would have of turning up with a voucher printout. It's just more convenient and secure all round", says Dr Des O'Mahony, bookassist Managing Director.

eVouchers are available now for the Christmas and New Year market and are backed by a national media campaign as well as online promotion.